Category: Marketing

It is vital for companies like Google to regularly kill some projects in order to foster innovation. As businesses strive to stay at the forefront of technological advancements, they must constantly evaluate and prioritize their initiatives. By discontinuing certain projects, companies can redirect their resources, talent, and capital towards more promising and transformative endeavors. Terminated […]

Google’s dominance in the search engine industry, particularly in search ads, is unparalleled, making it virtually the only viable option for advertisers seeking to target search traffic. It’s a conflict of interest, as Google’s profitability is closely tied to ad revenue. As Google doesn’t do enough to make Google Ads a more transparent platform and […]

You’re paying top dollars to Google to make sure your ads are shown to potential customers who’re searching for your target keywords. So how one should track the return on that investment? That’s correct, using Conversion Tracking. Configuring conversions on Google Ads allows Google to automatically track the goals you define as conversion. A conversion […]

Our team is exploring many types of landing pages on a weekly basis, trying to identify trends, similarities, and differences between landing pages of different companies. Recently, we scanned through our Facebook feed looking for interesting advertisements from SaaS companies. We clicked those advertisements in order to explore their landing pages, their messaging, and the […]